Spending way too much time staring at vector points I sat down last Tuesday thinking that creating a simple logo for my side project wouldn’t take more than a few hours. I had this idea of a clean, geometric mark that looked professional enough for a small firm but still felt modern. I opened up…
Getting stuck on a simple mark I spent the better part of last Tuesday staring at a blank Photoshop canvas. I thought it would be easy—just a wordmark, something clean that looked like a professional academy or a small design office in Seoul. Everyone says it’s just about ‘brand identity,’ but when you’re sitting there…
Buying the equipment was the easiest part I still remember sitting in my living room, scrolling through websites until 3 AM, looking at these massive, clunky instant photo machines. People talk about the ‘Life Four Cuts’ trend as if it’s just printing stickers, but once you start looking at the actual hardware—the booths themselves—you realize…