The Reality of Banner Advertising: Costs, Risks, and Why It Often Goes Wrong
When I first started managing local outreach for a small business in the Gyeonggi area, I thought banners were the holy grail of cheap, high-visibility marketing. You see them everywhere—Ansan, Pyeongtaek, Gimpo—and it feels like a simple equation: pay a few hundred dollars, get the vinyl printed, hang it up, and watch the phones ring….